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Search Engine Marketing

Keyword Research

Keyword research is the process of discovering words and phrases (aka “ keywords”) that people use in search engines, like Google, Bing and YouTube.

Content Optimization

Content optimization is the process of making sure content is written in a way that it can reach the largest possible target audience.

Competitive Analysis

A competitive analysis is a strategy where you identify major competitors and research their products, sales, and marketing strategies.

Link Building

Link building is the practice of building one-way hyperlinks (known as “ backlinks”) to a website with the goal of improving search engine visibility.

Competitor Keyword Research
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Competitor Keyword Research

Before we dive into how to find competitor keywords, it’s important to establish what competitive keyword research is. There are several ways that you can approach keyword research. You can start with keywords that your website already ranks for, spy on competitor’s keywords, or look for fresher, niche keywords with lower competition.

Researching competitor’s keywords is a great way to get a leg up on your competition. If you find competitor keywords and create more engaging content with them, then you’ll increase your rank while demoting the competition.

Breakout keywords can be a little tougher to find as the industry gets more competitive. But if you can find them and rank for them, you have the potential to drive new traffic and earn backlinks ahead of the pack.

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Engage User, Improve ROI

Enter return-on-investment (ROI), an essential metric for any organization looking to assess the impact of its digital marketing activities. As a metric, ROI is simple; it is the cost of carrying out an activity versus the resulting outcomes. While the theory of ROI is straightforward, measuring it – and knowing how to grow it – pose an altogether different challenge. In this blog, we’ll explore some important ways marketers can boost ROI from their digital marketing efforts.

In conclusion, by using analytics to interpret data and monitor trends, your organization can unlock opportunities, remove obstacles, and attract positive attention to your brand. As knowledge is leveraged, marketing strategies can be developed that engage and excite users, attract and retain customers, and accelerate marketing ROI.

Engage User
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