Planning, implementing and managing overall SEO strategy. Usually cover web marketing, web analytics, content strategy planning, link building, and keyword strategy.

Content marketing is a marketing technique of creating & distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

Keyword research is the process of understanding the language your target customers use when searching for your products, services, and content. It then involves analyzing, comparing, and prioritizing the best keyword opportunities for your website.